Facebook Ads shows more purchases than orders in my store
A gap between what an ad platform (Facebook Ads, TikTok Ads) reports and what shows in your Dropify orders is usually a reporting/attribution mismatch on the ad platform's side, not a sync failure — pixel events are sent automatically once your pixel is added, with no manual setup needed per order.
Steps
- Confirm your pixel is connected and the Purchase (or Lead) event is enabled under Event Configuration — see How do I add my Facebook, TikTok, or Google pixel ID?.
- Compare the ad platform's date range and timezone to your Dropify Orders page — mismatched ranges are the most common cause of an apparent gap.
- Open a specific "purchase" the ad platform reported and check whether a matching order actually exists in Orders for that customer/time — the ad platform may be counting a click or add-to-cart as a purchase due to attribution settings, not an actual completed order.
- If leads/orders from ads appear in Dropify hours after the ad platform shows them, this delay is expected — campaign lead data and your store's order list sync on different schedules and can take time to line up, and a small number of leads may not carry through if the lead didn't complete the order flow.
- A repeat order — the same customer ordering the same product on the same landing page within an hour — sends no Purchase event to any pixel, in the browser or through the Conversions API. The ad platform then shows one purchase for two orders in your list; this is intended, so duplicates don't inflate your ad results.
Common problems
- Ad platform reports many purchases, but Dropify shows zero for that periodcheck timezone/date range first; if it persists, contact support with the specific order/purchase timestamps so it can be traced.
- Leads appear late or some never show upexpect a delay of a few hours between an ad platform lead and its order appearing in Dropify; if leads are consistently missing (not just delayed), contact support with the landing page link so tracking can be verified end-to-end.
- Beginner unsure why platform numbers and store numbers never match exactlythis is common and usually reflects reporting/attribution differences, not lost data — treat your Dropify Orders page as the source of truth for actual sales.