# How to show a product or category only in some countries with Markets

**Store Settings → Markets** groups the countries you sell to into markets, then each product or category can be limited to one or more markets. Visitors are matched to a market by their location; anything with no market selected stays visible everywhere.

## Steps

1. Go to **Store Settings → Markets** and click **Add market**.
2. Give the market a **Name** (for example "UAE" or "Gulf") and pick its **Countries** in the search box — a market can hold one country or many. Click **Create market**.
3. Repeat for each region you sell to. The Markets list shows each market's countries and how many products are limited to it.
4. Open a product under **Products → Manage Products** (or a category under **Products → Categories**). A **Markets** field now appears in its settings; it shows **All markets** until you pick something.
5. Select the markets the item should be shown in and save. The helper text changes to "Shown only to visitors from the selected markets."
6. Leave the field empty on anything that should be sold everywhere.

### How visitors are matched

- A visitor's market is detected from their location (the same country detection Multi-Currency uses). There is no selector on the storefront.
- Visitors see every item with no market, plus the items limited to a market that covers their country.
- A visitor whose country is in none of your markets sees only the items with no market.
- Landing pages are not filtered: a landing page shows its product in every country, because your ads already choose who sees it.
- The dashboard always shows all products and categories, whatever your own location.

## Common problems

- The Markets field is missing on my product → it only appears once the store has at least one market. Create one under **Store Settings → Markets** first.
- A product disappeared from my store → check whether it is limited to a market that does not include the country you are browsing from. Clear the field to show it everywhere.
- I want a different price per market → Markets only controls visibility; it does not change prices, currency or shipping. See [How to set different prices for different markets or countries](https://help.dropify.shop/en/pricing_currency/set-different-prices-per-market-or-country/).
- I deleted a market → products and categories that were limited to it only become visible everywhere again.
- A category page shows "not found" → the category is hidden for the visitor's country; its products are hidden with it.

## Related
- [How to show prices in your customer's local currency](https://help.dropify.shop/en/pricing_currency/enable-multi-currency-and-automatic-currency/)
- [How do I block or restrict which countries can order from my store?](https://help.dropify.shop/en/storefront_settings/country-blocker/)
- [Set shipping rates by country, state or city](https://help.dropify.shop/en/guides/set-shipping-rates-by-country-or-city/)