Add Meta, TikTok, Google or Snapchat pixels
Go to Store Settings → Manage pixels, install the provider's app, then add your pixel Name and ID and choose which events fire. Landing pages have their own Pixels panel inside the landing page builder.
Steps
- Open Store Settings → Manage pixels. Providers: Meta pixel, Google Analytics, TikTok pixel, Snapchat pixel, X Pixel and Pinterest tags.
- On the provider's card click Install App if it isn't installed yet.
- Add a pixel with a Name and its ID. You can add up to 10 pixels per provider.
- Open Event Configuration and switch on the events you want: AddToCart, InitiateCheckout, Lead, PageView, Purchase, ViewContent. Save.
- For a landing page, open Landing Pages → All Landing Pages, click Edit on the page, then click the gear icon and expand Pixels. Turn on the master Status switch, then add Name / Pixel entries per provider (Google takes a single ID). Under Event Configuration — "Select which events should fire on this landing page." — PageView, ViewContent, AddToCart, InitiateCheckout and Purchase are on by default; Lead is off. Click Save.
- For a script that isn't a supported pixel, use the head-code box described in Add custom CSS, head code or scripts.
Common problems
- The provider card only shows Install Appinstall the app first; pixel fields appear afterwards.
- Events aren't received from a landing pagecheck the panel's master Status switch is on and the event is enabled; Lead is off by default.
- Pixel installed but no eventssee My Meta (Facebook) Pixel isn't tracking any events or My TikTok Pixel isn't detecting activity or purchase events.
- Tracking works on the subdomain but not on your own domainsee Pixel tracking breaks on my custom domain / thank-you page.
- Same pixel needed on store and landing pageadd it in both places; the store-level list doesn't cover the landing page panel.